Dreamforce 2011 is over, and many attendees are likely still reeling from the energy, enthusiasm and explosion of information about the social enterprise. Seesmic is often asked how we make “social” a part of our company’s DNA. We are grateful that our friend, Jeremiah Owyang of the Altimeter Group, published his latest report to provide some practical direction exactly when the social enterprise needs it most.
The Boy Scout’s motto remains true: Be prepared
Social Readiness: How Advanced Companies Prepare outlines a straightforward path that companies need to determine their current state and to ready themselves for next steps. No noise, just step by step guidance that companies need to stay on course. Let’s be honest, there is a lot of work required to become and remain a social enterprise. Mistakes are inevitable, but preparation can decrease their impact. Jeremiah’s report reminds us that even advanced companies struggle, but this is a journey without a finish line, so let’s get started. You can review the report below.
You may also want to view more documents from Jeremiah Owyang.
Let us know what you think. Where is your company in the mix? Are you ready?
- Altimeter Report: Advanced Companies Still Struggle With Social Media (socialmediaexplorer.com)
- Is Your Social Business Prepared? Readiness Levels Vary Amongst Organizations. (darmano.typepad.com)
- The Future is the Social Mobile Enterprise (seesmic.com)
- A Little Social Media Education Goes A Long Way (newcommbiz.com)